But the benefits of keeping up with the technology outweigh the poor graphic quality for those experimenting with the Kindle. “It’s not the optimal place for comics, with a small screen and gray scale,” said Defendini. “The fact that the Kindle has great press [and consumer popularity] is forcing everyone to develop an ebook strategy,” continued Defendini, “we’re in a good position; we’ve been putting our foot in the water for 12 months.” Taylor echoed Defendeni. “When Amazon announced they were making the Kindle, we started looking into it. Amazon’s such a horse in the market, we had to do something with it.” While the Kindle 2’s graphics are better thanks to the new 16 tone grayscale screen, Defendini was quick to note that the improvements weren’t made to accommodate graphic novels. Down the road, he said, “the Kindle 3 or 4 will be more suited,” to reading comics.
— Bringing Comics to the Amazon Kindle - 3/16/2009 3:37:00 PM - Publishers Weekly
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