DC, on the other hand, has always had a bit of a Universe problem. Or rather, they’ve given themselves a Universe problem, retroactively. They didn’t start out with anything resembling a Universe. You had Batman and Superman and Wonder Woman and a host of others, and sometimes they met to have adventures together. But no one at the company ever really cared whether or not the world these adventures took place in was internally consistent. And this is the way things were until the early 60s. Suddenly things changed. Characters began to adopt a self-referential attitude towards their own history. The 1940s Flash met the 1960s Flash, but in order for the two characters to exist side by side, the writers had to jump through a few hoops.
— The Hurting
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