Brothers, sisters: it’s gotta stop. We can’t fix the economy on our own. We can’t fix the state of monolithic Diamond practices, or greedy corporate comics companies, and the only thing we can do to lousy stores is not shop there. But you know what we can do? What we can do, right now? Stop dropping our cash on variants, my man. Quit cold turkey. As long as we’re buying them—paying high for the same fix—they’ll keep churning these suckers out, and comic retailers will have to eat it, they’ll keep stealing the space on the rack where a Vertigo title goes, where an Oni or an Image deserves a chance, because they’ll have had to cater to the junkie.
— The Little Things, and How to Punch Them - comiXology
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