Besides, there’s no evidence that having a solid, well designed family of Batman comics is going to be any more successful than the ramshackle monolith version has been in convincing Heath Ledger fans to buy them. Whereas Watchmen is an easy purchase for people—there’s only one thing to read that relates to the trailer, and you don’t have to find your local version of Android’s Dungeon to track down that one thing—-getting into a relationship with a Batman comic book requires more legwork, and more than a couple minutes figuring out which—if any—of the available titles is the one a new consumer would prefer.
— Look, These Things Aren’t Vacuum Cleaners - comiXology
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