Oddly, the promotion chapter doesn’t mention either press releases or getting reviews, both sources of free coverage; instead, dealing with critics is covered in the audience chapter. The author of this section, Dave Kellett, breaks them into four categories and says, “each one can be diffused or made impotent by kindness and politeness.” So the goal here is not to listen, but to deflect. And that’s reflected in his categories; not one covers someone pointing out a legitimate flaw or place for improvement in the work. In other words, he doesn’t think critics are ever right. (The categories are the person who’s mean without meaning to be and really loves the comic; nitpickers correcting “useless details”; the hater; and the troll. This section, by the way, was the first piece of the book I read — it’s where the copy I was browsing fell open when I first picked it up. Fate!)
— How to Make Webcomics » Comics Worth Reading
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