There’s really no level on which this works – it won’t do what they’re pitching it as, and it will create a whole lot of confusion and headache. It makes them look bad. It makes us look bad. Hell, it makes comics look bad, because even a kindergartener knows how to count in sequence. The only way it makes sense is on the money counter’s ledger: we have to sell x number of units of “Wolverine” this quarter to make our number, and even with the increased sales of storyline y, the delays in publication means we won’t make our quarterly target, so let’s publish them out of sequence!
— Comic Book Resources > Tilting at Windmills - 5-15-2009
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