When I did the art, I kept “The Thing” in mind. As some snippets of art show, I tried to keep it frenetic, tonal and dark. I played with color in such a way as to make the point where you see blood really pop and be visually different from the more talky, timid moments. If the book had been drawn as if it were Spider-Man or Superman — with the traditional, rather gaudy bright color schemes of that genre — it probably wouldn’t have had the same effect.
— Splash Page » GUEST BLOG: Horror 101 With ‘30 Days Of Night’ Co-Creator Ben Templesmith
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